There are TONS of statistics on the value of video marketing. For example, https://www.impactbnd.com/blog/video-content-the-importance-of-video-marketing))
So you’ve realized you should say YES to video, Congrats!
And you know WHERE video can help you… For example, https://www.lemonlight.com/blog/20-places-to-post-your-video-now-that-its-done-1/
Unless you have a video department – that works in collaboration with your marketing department… Hire professionals to create these types of videos for your business:
Tutorials (if your expected outcome is a Tasty video)
Do-It-Yourself Videos can be valuable if well-conceived and properly executed. See our previous post! (They can be detrimental if done poorly)
Use DIY Videos for:
Daily social posts
Property or product highlights (realtors, tourism, restaurants) – Caution on proper lighting!
Tutorials (if your expected outcome is ‘Happy Little Trees’)
Personality tidbits to connect with your audience
And of course, we’re always here for questions!